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Liquid-to-powder formulation features primer for longwear.
July 12, 2011
By: TOM BRANNA
Editor
Leading the pack in category rollouts for Fall 2011 are innovations for the eyes. From tinted lid primers to full-fringe mascaras, there is something for everyone to make the peepers pop! CoverGirl is introducing a new liquid-to-powder eyeshadow, Intense Shadow Blast, that wears for hours, according to the company. It consists of a built-in primer, which contains a long-wear waterproof polymer and offers rich color with waterproof wear. This Pat McGrath-designed shade story comes in six vibr...
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